PrinTips

 

Not everyone is familiar with the printing process or industry terminology - which is why we're here to help you every step of the way. Visit our PrinTips blog periodically to read articles pertaining to print, promotional items, design, marketing and other exciting industry trends.

July 6, 2015

Direct mail is a valuable tool for businesses and organizations to keep in touch with active customers or members, re-establish a relationship with inactive customers or lapsed members, and introduce the business or organization to prospects. Direct mail can be combine...

May 11, 2015

Paper recycling is more than just putting used paper in an appropriately-labeled recycling bin. Rather, it is an entire process that includes collecting, sorting, shipping, manufacturing and purchasing the newly-made products in a repeatable cycle. Whether paper is mad...

April 6, 2015

Typography has always been important as a design element in written documents. It attracts and holds the reader’s attention, indicates a hierarchy of information, creates harmony, and builds recognition without the reader being conscious of it. Good typography is part...

March 9, 2015

Plus ça change, plus c’est la même chose. The more things change, the more they stay the same.
–Alphonse Karr, French critic,
journalist and novelist in the mid-1800s


When it comes to attracting new customers, this famous epigram perfectly describes the process. New to...

February 2, 2015

When you are writing a marketing communication piece – print ad, sales letter, direct mail piece, brochure, blog entry, press release, newsletter, webinar – where do you start? You may be surprised to learn that experts advise starting at the top by writing the headlin...

January 7, 2015

If printing services is a budget line item for your company or organization, chances are someone is in charge of managing that budget by finding a reliable printing vendor – a company that charges a fair price, is dependable, has expertise in the kind of printing you n...

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