PrinTips

 

Not everyone is familiar with the printing process or industry terminology - which is why we're here to help you every step of the way. Visit our PrinTips blog periodically to read articles pertaining to print, promotional items, design, marketing and other exciting industry trends.

August 10, 2017

“Begin with the end in mind.”
Stephen Covey /
The Seven Habits of Highly Effective People


This happens all too often… a project is conceived, designed, and printed before any thought goes into how it will be mailed. When this happens, typically an envelope is selected...

August 10, 2017

The time to begin an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is you really want to say.
Mark Twain

The ability to write effective copy is an important skill to acquire if you are part of...

August 10, 2017

“Postcards are the simplest, most cost-effective format available. They’re an excellent choice for making an announcement or driving customers to a store, website, or event.”
United States Postal Service

A postcard is one of the most versatile, inexpensive, and effectiv...

August 7, 2017

Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them. 

 -- Nathaniel Hawthorne

 A newsletter is a popular and effective way to keep in touch with customers,...

July 24, 2017

 “There are no rules for good photographs, there are only good photographs.”

–Ansel Adams

Our world is visual. From the images you see on screens to the things you read every day, photographs play an important role in conveying emotion, illustrating a point, or explainin...

July 7, 2017

 The Power of Color

92% Believe color presents an image of impressive quality

90% Feel color can assist in attracting new customers

90% Believe customers remember presentations and documents better when color is used

83% Believe color makes them appear more successful

81% T...

June 22, 2017

Plus ça change, plus c’est la même chose. The more things change, the more they stay the same.
–Alphonse Karr, French critic, journalist and novelist in the mid-1800
s


When it comes to attracting new customers, this famous epigram perfectly describes the process. New to...

May 16, 2017

Businesses today have an immense arsenal of marketing materials, ranging from printed material (business cards, brochures, product and service flyers, newsletters and direct mail marketing pieces) to digital formats (web sites, web-based marketing and social media). Wh...

April 19, 2017

“We are advantaged by the fact that our primary raw material is wood fiber, a renewable, recyclable natural resource. The sustainably managed forests and plantations from which we source wood fiber are essential to a healthy environment by sustaining vital plants and w...

March 28, 2017

“Raster images use many colored pixels or individual building blocks to form a complete image. JPEGs, GIFs and PNGs are common raster image types. Almost all of the photos found on the web and in print catalogs are raster images.


“Vector images, alternatively, allow fo...

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Paper recycling is more than just putting used paper in an appropriately-labeled recycling bin. Rather, it is an entire process that includes collecti...

Paper Recycling: An Environmental Success Story

May 11, 2015

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