AIGA, the professional association for design, defines graphic design as: A creative process that combines art and technology to...

Marketing experts agree: the basis for developing new business, whether new work from an existing customer or the first job from a...

When was the last time you came across a really ugly document – one that caught your attention because it was such a mess? It’s probably...

Originally developed for office communications use, the PDF file format is now the world standard for electronic document exchange. A PDF...

An organization or business logo, whether a graphic symbol or a distinctive typeface, is a visual way to instantly identify the entity....

“Content Marketing is the Only Marketing Left” Seth Godin Content marketing is certainly not new. It is generally accepted that one of...

Our world is visual. From the images you see on screens to the things you read every day, photographs play an important role in conveying...

Suppose that your business or organization has just purchased a new piece of equipment or has just launched a new service, and it’s time...

“The greatest strength of brochures is their ability to convey enough information for a prospect to buy.” Jay Conrad Levinson /...

Color is an essential element of communication. It can be used to shape perceptions, affect reactions, influence choices and provoke...

A post card mailing campaign, properly planned and carried out, is an efficient and cost-effective way to market to customers and...

Direct mail is a valuable tool for businesses and organizations to keep in touch with active customers or members, re-establish a...

In today’s workplace, effective promotional writing is now a necessity. Besides writing copy for printed material such as brochures,...

Paper recycling is more than just putting used paper in an appropriately-labeled recycling bin. Rather, it is an entire process that...

Typography has always been important as a design element in written documents. It attracts and holds the reader’s attention, indicates a...

Plus ça change, plus c’est la même chose. The more things change, the more they stay the same. –Alphonse Karr, French critic, ...

When you are writing a marketing communication piece – print ad, sales letter, direct mail piece, brochure, blog entry, press release,...

If printing services is a budget line item for your company or organization, chances are someone is in charge of managing that budget by...