Plus ça change, plus c’est la même chose. The more things change, the more they stay the same.
–Alphonse Karr, French critic,
journalist and novelist in the mid-1800s When it comes to attracting new customers, this famous epigram perfectly describes the process. New tools like social media represent the changes, while the fundamentals of customer service and outreach using direct mail remain the same. The solid base: customer service
The primary objective of customer servi