Direct mail is a valuable tool for businesses and organizations to keep in touch with active customers or members, re-establish a relationship with inactive customers or lapsed members, and introduce the business or organization to prospects. Direct mail can be combined with social media outreach for greater effectiveness together than either used alone. A direct mail campaign requires a mail piece (attractively-designed content) and a mail list. If asked which of these three
Plus ça change, plus c’est la même chose. The more things change, the more they stay the same.
–Alphonse Karr, French critic,
journalist and novelist in the mid-1800s When it comes to attracting new customers, this famous epigram perfectly describes the process. New tools like social media represent the changes, while the fundamentals of customer service and outreach using direct mail remain the same. The solid base: customer service
The primary objective of customer servi