The Elements of Direct Mail That Lead to Marketing Success

“In the spirit of guerrilla marketing, direct mail translates into one of the more profitable ways to touch existing and potential clients.” Jay Levinson and Al Lautenslager Guerrilla Marketing in 30 Days If you’ve been reading our most recent newsletters, you’ll notice a theme – that traditional direct mail, email, and social media work best together. All have their places in a marketer’s tool kit, they do not cancel the need for the others, and they may even work symbiotically as when a post card is sent offering a premium if the recipient provides an e-mail address or likes a social media site. Some Audiences Prefer Traditional Direct Mail While we acknowledge the growing importance of


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