The Art and Science of Color

AIGA, the professional association for design, defines graphic design as: A creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. According to AIGA, design is an investment that gives a business a competitive advantage by building customer trust and loyalty. And an important element of design is innovative and effective use of color. Understanding color When starting a design project, one of the graphic designer’s first tasks is to select a color palette with attributes that represent the client and appeal to the audience. This requires an understan


Millennium Printing Corporation
370 Libbey Parkway, Weymouth, MA

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