35th Annual Harvard Tennis Reunion
Info about Harvard Event mirroring what the newsletter says.. visually this should read the same as what was sent. Blah Blah Blah Blah...
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PrinTips!
- Aug 10, 2017
Envelopes Play an Important Role
“Begin with the end in mind.” Stephen Covey / The Seven Habits of Highly Effective People This happens all too often… a project is...
PrinTips!
- Aug 10, 2017
Professional Writing Fundamentals
The time to begin an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive...
PrinTips!
- Aug 10, 2017
A Guide to Postcard Marketing
“Postcards are the simplest, most cost-effective format available. They’re an excellent choice for making an announcement or driving...
PrinTips!
- Aug 7, 2017
How to Write an Effective Newsletter
Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one...
PrinTips!
- Jul 24, 2017
Picture Perfect Photos for Print and Web
“There are no rules for good photographs, there are only good photographs.” –Ansel Adams Our world is visual. From the images you see on...
PrinTips!
- Jul 7, 2017
The Alphabet of Color… RGB, CMYK, & PMS
The Power of Color 92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers 90%...
PrinTips!
- Jun 22, 2017
More is Better: Winning New Customers with Service, Direct Mail and Social Media
Plus ça change, plus c’est la même chose. The more things change, the more they stay the same. –Alphonse Karr, French critic, journalist...
PrinTips!
- May 16, 2017
When Your Marketing Materials Talk, Does Anybody Listen?
Businesses today have an immense arsenal of marketing materials, ranging from printed material (business cards, brochures, product and...
PrinTips!
- Apr 19, 2017
Printing, Paper, and the Environment
“We are advantaged by the fact that our primary raw material is wood fiber, a renewable, recyclable natural resource. The sustainably...
PrinTips!
- Mar 28, 2017
File Format Fundamentals
“Raster images use many colored pixels or individual building blocks to form a complete image. JPEGs, GIFs and PNGs are common raster...
PrinTips!
- Feb 10, 2017
Renew, Refresh, Rejuvenate… Redesigning Your Ads
“I don’t know the rules of grammar… if you’re trying to persuade people to do something, or buy something, it seems to me you should use...
PrinTips!
- Jan 10, 2017
The Importance of Grammar, Punctuation, Spelling, and Capitalization
A panda walks into a cafe. He orders a sandwich, eats it, then draws a gun and proceeds to fire it at the other patrons. “Why?” asks the...
PrinTips!
- Dec 3, 2016
The Four Basic Principles of Graphic Design
“You might have gotten away with an ugly flyer in the past, but today your readers/customers/clients are influenced more than ever before...
PrinTips!
- Nov 10, 2016
What Did You Say? Communicating Across Generations
Businesses and organizations engage in two kinds of communication: internal communications among staff members and external...
PrinTips!
- Oct 4, 2016
The Elements of Direct Mail That Lead to Marketing Success
“In the spirit of guerrilla marketing, direct mail translates into one of the more profitable ways to touch existing and potential...
PrinTips!
- Sep 22, 2016
Finishing in Style… Bindery Operations
“It’s the little things that count, hundreds of ’em.” Cliff Shaw There is one department in our printing company that you don’t often...
PrinTips!
- Aug 3, 2016
Seven Printed Items Every Business Needs
“If you have brochures or other business materials, hand them out liberally. Think of them as emissaries that will spread your message....
Kate Vasvatekis
- Jul 17, 2016
Why Hire a Graphic Designer?
Think you can’t afford a graphic designer? Think again! Most people assume that hiring a graphic designer is just one more expense they...
PrinTips!
- Jul 11, 2016
The Role of Print in Social Media Marketing
“Don’t overlook the important role print can play in the marketing mix.” Dominic Shaw Business Development Manager at Creative Direction...
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