“Begin with the end in mind.” Stephen Covey / The Seven Habits of Highly Effective People This happens all too often… a project is conc...

The time to begin an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive w...

“Postcards are the simplest, most cost-effective format available. They’re an excellent choice for making an announcement or driving cust...

Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one w...

“There are no rules for good photographs, there are only good photographs.” –Ansel Adams Our world is visual. From the images you see on ...

The Power of Color 92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers 90% Be...

Plus ça change, plus c’est la même chose. The more things change, the more they stay the same. –Alphonse Karr, French critic, journalist...

Businesses today have an immense arsenal of marketing materials, ranging from printed material (business cards, brochures, product and se...

“We are advantaged by the fact that our primary raw material is wood fiber, a renewable, recyclable natural resource. The sustainably man...

“Raster images use many colored pixels or individual building blocks to form a complete image. JPEGs, GIFs and PNGs are common raster ima...

“I don’t know the rules of grammar… if you’re trying to persuade people to do something, or buy something, it seems to me you should use ...

A panda walks into a cafe. He orders a sandwich, eats it, then draws a gun and proceeds to fire it at the other patrons. “Why?” asks the...

“You might have gotten away with an ugly flyer in the past, but today your readers/customers/clients are influenced more than ever before...

Businesses and organizations engage in two kinds of communication: internal communications among staff members and external communication...

“In the spirit of guerrilla marketing, direct mail translates into one of the more profitable ways to touch existing and potential client...

“It’s the little things that count, hundreds of ’em.” Cliff Shaw There is one department in our printing company that you don’t often he...

“If you have brochures or other business materials, hand them out liberally. Think of them as emissaries that will spread your message. R...

Think you can’t afford a graphic designer? Think again! Most people assume that hiring a graphic designer is just one more expense they d...

“Don’t overlook the important role print can play in the marketing mix.” Dominic Shaw Business Development Manager at Creative Direction...